What Is Bounce Rate?


Bounce rate plays a significant role in higher ranking and selling success of your web site or diary – this can be what all the digital selling specialists and SEO gurus say.

Is there any truth to the higher than statement? however Google uses bounce rate in its algorithms to rank web-pages or content? And what changes you must do to your web site or diary to cut back the bounce rate drastically?

Hang on… your journey (reading) are undoubtedly enjoyable… and at last you may get some clear & unjust concepts regarding bounce rate to implement on your web site.

Understanding Bounce Rate

DEFINITION: BOUNCE RATE is that the proportion OF SINGLE-PAGE SESSIONS (I.E. SESSIONS within which THE PERSON LEFT YOUR web site FROM the doorway PAGE while not INTERACTING WITH alternative PAGES).


How to understand your bounce rate: Sign-In to your Google Analytics. And underReporting Tab you may notice the bounce rate of your web site.

Types of bounce rate and solutions

1# Query-results twin

When a web-searcher searches one thing in search engines (Google, Bing, Yahoo, etc.), employing a word or a mix of words (phrases), clicks on a uniform resource locator on SERP, and leaves the location by clicking the back-button on the browser as a result of he/she didn’t get the specified answer or resolution.

Two things square measure necessary here – The reader left the location once partly reading (incompletely reading) the web-page. Again, he left the location by clicking the back-button of the browser, not by closing the browser. meaning he didn’t get his desired results.

Google thinks this kind of bounce as “mismatch between question and results.” Thereby wastage of SERP real-estate by showing the incorrect result (URL), beside dangerous user expertise. Google takes this kind of bounce terribly seriously and demotes the web-page ranking in its search results for the performed queries (words and phrases).

This sometimes happens – once Google wrong interprets a web-page and ranks it higher in its SERP to meet searchers’ intents. you must bear in mind – Search engines square measure algorithmic rule driven and continuously use a {group|a collection} of algorithms to filter the results for an explicit group of key words or phrases.

This happens as a result of – The intention of the web-page creator isn’t clear. I mean, rather than addressing one entity or issue within the final outcome of the article (web-page), he addresses multiple problems victimisation numerous unrelated keywords or confusing keywords and phrases.

Solution: As a web-page creator, produce your content with a transparent intention. Don’t deviate from the first topic, and don’t use unrelated keywords to displease your readers and confuse the search engines severally.

2# Content satisfaction

A web-reader additionally leaves a page if he gets the entire info on it single page that he was looking out the online.

He spends specific amount of your time on the page by scrolling it fully. and at last leaves the page with complete satisfaction either by clicking the back-button on the browser or by closing the browser fully.

Google considers this kind of bounce pretty much as good bounce rate. And ranks the web-page higher in its search results rather than change.

This sometimes happens on web-pages with nice content. Written with a transparent intention. Addressing a selected subject. And optimized for proper keyword/s.

Google provides larger importance to time-spent on a web-page whereas ranking it within the search results. The time-spent ought to be real by actual scrolling of the web-page with traditional speed. Not just gap the page and left it for twenty-four hours.

Google has enclosed the time-spent think about its ranking algorithmic rule, and ne’er disclosed whether or not two minutes, or 3 mins, or maybe five minutes time-spent is needed to rank content higher.

In reality – Google doesn’t track a hard and fast quantity of time-spent on a web-page like two minutes or three minutes. irrespective of whether or not the article is five hundred words long or 2000 words long, if the web-page is scrolled fully (till the end) with a traditional speed (for human), then the duty is well done. This signals the content is of nice quality and also the searcher is pleased with the program results. And Google is extremely sensible at trailing user behavior on web-pages to come back higher search results.

Many a times, whereas reading a piece guests sometimes click on links and land on completely different web-pages (different web sites) and leave from that site while not returning to the initial searched page. Google doesn’t take into account this kind of bounce as dangerous.

3# web site speed and style problems

The attention span of web-users has drastically reduced in recent times. If your {website|web web site} doesn’t load quick enough and keep the searcher waiting then he will certainly leave your site. while not even reading one word. And Google Analytics additionally counts this kind of bounce.

Web style problems like layout, readability, contrast, colors, and even kind, variety and placement of advertisements additionally play a crucial role in higher bounce rate of your web site or diary.

To overcome this kind of bounce – Use a CDN (Content Delivery Network) in your web site and build your readers’ keep enjoyable by addressing style problems mentioned higher than.

Please note: You shouldn’t worry regarding higher bounce rate because of bookmarking and single-page web site. These days, it’s a standard follow to bookmarker nice content to scan it later in leisure.

When a web-reader opens a web-page, and rather than reading the post he bookmarks or saves it for later reading, and leaves by clicking the back-button on the browser, or closing the browser, or maybe gap a replacement tab; Google Analytics counts it as bounce.

This is after all sensible bounce. as a result of the reader found your content and web site nice and trustworthy by partly reading and bookmarking for later reading in free time. And Google considers (counts) the quantity of saves or bookmarking of a web-page on numerous browsers for higher ranking.

Single-page web site is absolute to bounce. It’s natural. Unless the traveller refreshes the page, Google Analytics counts it as a bounce.

Does Google use bounce rate?


Google doesn’t use bounce rate in its algorithmic rule, outlined by and shown on Google Analytics. as a result of the bounce rate shown by GA is principally objective in nature. It doesn’t take into account whether or not the traveller is glad with the content or not, it doesn’t take into account what quantity time the traveller has spent on the page, etc. It additionally includes bounce from single-page web site and bookmarking.

Checkout the below tweet by Danny Sullivan regarding Google, Bounce Rate and Matt Cutts:

bounce rate

Yes, Google sure as shooting uses the factors related to bounce rate like query-results twin for a web-page, time-spent, web site speed and user expertise on the location in its algorithmic rule for ranking content.

So, guys! Don’t worry regarding the bounce rate of your web site (according to Google Analytics). Instead, work on the higher than three factors related to high bounce rate to enhance your web site ranking.


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